Specialising in cellulite since 2001

"He is the answer to women’s beach woes the world over and treats plenty of celebrities as well as several billionaires" Daily Mail

Science-based treatments, honesty, professionalism and personal care put in each and every single treatment

Welcome to the "About us" page, here at LipoTherapeia

My name is Georgios Tzenichristos and I am LipoTherapeia's director.

For the last 22+ years I have specialised in cellulite and skin tightening with natural, safe, non-invasive technologies and all-natural, advanced skincare formulations.

I typically work with my clients either one-to-one or at times assisted by one highly trained assistant, offering a high quality, high value for money, boutique, personalised service, focusing 100% on just cellulite and skin tightening - nothing else.

By definition, one can ot be a specialist in 30 areas, so I am not interested in owning a big clinic with loads of unspecialised therapists who provide an average service for 30 different treatments.

I have no intention to do nails or laser hair removal or dermaplaning or fillers...

I prefer in doing what I love and in doing it very well. And this the essence of LipoTherapeia.

My practice today has been shaped by my background in athletics, physics, sports therapy and nutrition, and my sociable nature. I love science and technology, I love natural therapies, I appreciate beauty and I like to work with people, hence... LipoTherapeia.

Not mere beauty therapy

The most common question I get asked is how I got involved into skin firming and cellulite reduction. To some people it may seem weird that a male therapist provides this kind of treatment. However, I do not regard this as mere beauty therapy.

Cellulite reduction, skin tightening and natural anti-ageing encompass many different disciplines: connective tissue and adipose tissue anatomy and physiology; the Physics of technologies such as radiofrequency and ultrasound; the beautiful science of cosmetic formulation; and nutrition and exercise consultancy.

The fact that I spend endless hours researching, studying and experimenting in order to further improve my techniques and satisfy my clients, shows that there is a real interest and dedication here, that few beauty therapists or doctors show. For me it’s all an exciting learning and creative process. I love science and I love helping people, so I don’t just see this as mere work.

In order to offer our clients at LipoTherapeia the best treatment possible:

I get updated weekly on all research papers related to cellulite, skin tightening, adipose tissue, connective tissue and microcirculation.

I constantly assess, and if they are worth it (most are not) I try hands-on, all new technologies and natural actives related to cellulite and skin tightening.

If a new and more effective technology or active ingredient comes up, I aim to immediately adopt it, however expensive it is. Equipment or reformulation cost is never an issue, as there is always very high demand in London for superior results.

I don't claim to have all the answers and certainly I do not promise miracle results.

However, based on my experience, constant research and study, I believe that LipoTherapeia®, i.e. the combination of high-power, deep-acting radio frequency, high-power ultrasound cavitation and multi-ingredient, formulations with select high-purity molecules in high concentrations (Celluence® Ultimate), currently comprises the most comprehensive SAFE technology for the treatment of cellulite and skin laxity.

Working hard to offer you the best treatment possible

The last two decades I have assessed with scientific criteria all skin tightening / anti-cellulite treatments available and determined which methods work and which don't. Currently these are high-power, deep-tissue radiofrequency; high-power, deep-tissue cavitation and select natural actives.

Physics-based treatment

My background in Physics, together with my later in-depth studies in the biophysics of radiofrequency and ultrasound studies and hands-on work, gave me my technical background and understanding of these technologies.

This has enabled me to develop advanced treatment protocols to make the most of our technology. LipoTherapeia® is the only radiofrequency treatment to provide high-intensity, deep-tissue radiofrequency but with minimal discomfort, 99.5%+ safety and no pain.

This is in contrast to most other RF treatments, that are either too weak, too superficial or too painful and dangerous.

(Please note that the typical RF training course for the treatments you receive at clinics and salons is half a day’s training, just on the equipment to be used. No deep theory, no Physics and no principles of radiofrequency and ultrasound, basically just what buttons to press...)

My background

I initially studied Physics at university and later anatomy and physiology, nutritional therapy, sports nutrition, sports therapy, manual lymphatic drainage, deep tissue massage, exercise instruction, aromatherapy and cosmetic formulation, and I have received specialist training in electrotherapy, and further specialist training in radiofrequency (twice) and ultrasound cavitation.

But most importantly, the study and research of cellulite reduction and skin tightening increased my understanding of adipose tissue and connective tissue exponentially. It has taught me more about nutrition, metabolism, adipose tissue and connective tissue than I would ever aspire to learn at any nutrition, naturopathy or physiotherapy degree course.

In my teens I was a competitive athlete (110m with hurdles and 400m with hurdles) for 7 years, reaching fourth position in Greece at 110m with hurdles. I had the privilege to train with Olympic medal-winning athletes and coaches, deriving valuable skills which I now use to help my clients achieve their goals for smoother, firmer, slimmer, healthier body.

From the age of 14, in the 1980s, I had the luck to practice interval training, plyometrics, circuits, periodisation and all sorts of advanced training methods, which did not become popular with the general public until the late 2000s. I was introduced into sports nutrition and developed a keen interest in natural actives (such as vitamins, polyphenols, aminoacids etc.) from the age of 15.

So I use my 40+ years of experience in exercise and nutritional supplementation, 25+ years of professional experience in body therapies and nutrition, 22 years of experience and specialisation in cellulite reduction, anti-ageing, skin tightening and fat reduction, 21+ years of experience in cosmetic formulation and 12+ years of experience in radiofrequency and ultrasound cavitation treatment to do the best for my clients.

Today, in 2023, I still have the same enthusiasm about helping my clients and developing new and exciting techniques and skincare products.

Natural cosmetic actives evangelist

I believe in the power of nutrients / natural actives in skin care and I am a vocal advocate of the use of highly concentrated actives in skin firming and anti-cellulite formulations.

So I daily follow all research related to natural antioxidant, anti-inflammatory and anti-glycation actives, such as polyphenols, carotenoids, peptides, aminoacids and vitamins, that can be used orally (as supplements) or topically (as cosmetic formulation ingredients). I also have a keen interest in digestive health, cardiovascular health, immunity, chronic fatigue syndrome and long covid.

For a project spanning two years, I have also researched 400+ natural active ingredients, in the process of developing the ideal leg skin wellness / anti-cellulite formulations. I have shortlisted and tested in the lab 160+ of these actives, before selecting the 14 actives used in the Celluence® Ultimate creams.

PRESS / lectures

I regularly provide expert comments to the press in my fields of my specialisation and my work has been featured in BBC1, BBC3, The Times (twice), Harper’s Bazaar, The Saturday Telegraph (twice), the Daily Mail (three times), Evening Standard, Metro, The Sun (three times), Cosmopolitan, OK Magazine, Grazia, Zest, The Daily Express (twice), The Sunday Mirror (twice), She (twice), InStyle, TV3 Ireland, Closer, Brand New You, Top Sante Women's Health, Prima, Slim at Home, Pride and Yoga magazine, among other publications.

For several years I have presented lectures internationally about cellulite and provided specialist consultancy to anti-cellulite equipment manufacturers.

Furthermore, I am keen to educate people and share some of my experience via this website.

For journalists: I would be pleased to offer my comments for your article. Please contact me on 02071182014 or email me.

The origins of LipoTherapeia

It all started 22+ years ago (around the year 2000), when I used to provide nutrition consultations and sport therapy treatments.

I was working on a client’s sports injury on her hip muscles, when she asked me if there was anything I could do about the cellulite found above those hip muscles. At that time all I could do for her was to offer her nutrition advice or prescribe muscle toning exercises: leg-squats, dead squats, lunges, hip extensions and the like.

This is clearly not enough, as you probably know, since muscle toning exercises only act on the muscles, not cellulite. Similarly, restricting calories with diet and exercise usually makes you lose weight but not reduce cellulite. So, I could help her tone and lift her buttocks but I could not affect her cellulite to any significant degree. Back then I had no intention to deal with cellulite, so I forgot all about it for a while.

However, another female client asked me the same question a few days later (it was the beginning of the summer then, and cellulite is a very popular subject in June) and intrigued my interest. Willing as I am to always help my clients with any health problems they may face, I started researching. After some initial research I realised that with the skills I already possessed I could develop an effective cellulite reduction treatment.

Cellulite is a problem related to connective tissue abnormalities, fat accumulation and circulation/lymphatic flow disruption, all responding to physical therapy, aromatherapy, botanical extracts and nutrition/exercise. I found out that there was no integrated treatment for cellulite reduction available back then, nothing that combined several different disciplines and provided by a specialist passionate about that subject. Actually, thinking about it, 22+ years on, such a thing still doesn’t exist today (2023), with the exception of LipoTherapeia…

It took me a whole year of research and study before I set to provide my first treatment for cellulite and skin tightening (2001), which was an immediate success. For the first time one could receive quality diet advice by a nutritionist, exercise prescription by an exercise specialist, and a cellulite treatment by someone with better theoretical background than a beauty therapist and more hands-on experience than a doctor – all from one person instead of an army of practitioners that don't communicate with each other.

The origins of the Celluence creams

Back then (around 2002), I used to supply my clients with an expensive commercial anti-cellulite cream, based on vitamin C, to enhance the results of the treatment.

However, a few months later I realised that that wasn’t enough. I wanted to offer my clients something more potent, more advanced, more comprehensive and more valuable. Clearly, commercial creams were not adequate, regardless of how expensive they were or which celebrity endorsed them. Most of them contained only a couple of active ingredients - not cutting edge really, just some good old caffeine accompanied by one vitamin or one herbal extract, all in typically very low concentrations. Oh yes, and lots of useless chemicals that offer a fine texture and smell, but zero benefits (thinking about it, 21+ years on, the situation doesn’t seem to be much better today either)...

Clearly I could potentially do much better than that. So, I set to create my own anti-cellulite and skin firming creams. My initial attempts might not have had great texture but at least they contained more than 10 natural active ingredients, in meaningful, therapeutic concentrations. Using a large number of active ingredients in meaningful concentrations is hardly a rocket science concept, but nobody did it back then and still nobody does it that way today. Is profit maximisation the reason, or everybody in the industry is stupid? I’d like to think it’s the former…

Today the Celluence® Ultimate creams contain 14 natural active molecules that are hand-picked for their research-proven action against several of aspects of cellulite, local adiposity and skin looseness, through a multitude of mechanisms. They get absorbed quickly and have an amazing texture and natural scent. I am really proud of the Celluence® Ultimate creams, as they are a superior product that outperforms any anti-cellulite/skin firming cream on the market, in terms of quality, and is available at a modest price.